Designed graphics, banners, signage, and printed collateral used at investor conferences, trade shows, and exhibitions to represent the company visually and attract engagement from investors and analysts walking the conference floor.

The ease with which a company’s shares can be bought or sold on the open market without causing a significant move in the share price. Higher trading liquidity — driven by larger market cap, broader ownership, and active analyst coverage — is a key objective of investor targeting and market development programs.

The total number of shares of a company’s stock that are traded within a given period — typically measured daily. Trading volume is monitored by IR teams as an indicator of investor activity, news-driven interest, potential ownership changes, or unusual market activity.

The standard process of going public in which a company works with underwriting investment banks to file a registration statement, conduct a roadshow, price shares, and list on a stock exchange — with the underwriters providing price support and distributing shares to institutional investors.

The commitment to clear, candid, and consistent communication about a company’s performance, strategy, risks, and assumptions — even when the news is difficult. Transparency builds credibility with investors and analysts over time and is a foundational principle of effective investor relations.

A major Canadian stock exchange and trading venue where public companies list their shares. The TSX is one of the primary Canadian venues.

A major Canadian stock exchange and trading venue where public companies list their shares. TSX-V is one of the primary Canadian venues.

A form of debt financing — typically structured as a term loan with warrants — available to high-growth, venture-backed companies as a complement to equity financing. Venture debt is commonly used to extend runway between equity rounds without immediate dilution.

A live or recorded streaming broadcast of an investor event — such as an earnings call, Investor Day, or AGM — accessible to investors and analysts via the internet. Webcasts expand the reach of investor events and are archived on the IR website for ongoing access.

An online event format — typically conducted via platforms such as Zoom, Teams, or ON24 — used for investor presentations, fireside chats, industry panels, and Q&A sessions. Virtual events have become a standard component of the modern IR toolkit, particularly for non-deal roadshows and analyst days.