The process of building or improving an IR website’s structure, visual design, user experience, and functionality — to ensure investors can access disclosures easily, the site reflects brand standards, and the content meets securities regulatory requirements.

A longer-form, authoritative document used to explain a complex topic, share proprietary research, or articulate a strategic perspective. In IR, whitepapers may be published to build credibility on ESG strategy, market positioning, or sector trends — supporting the company’s intellectual leadership narrative with investors.