Rica joined Alliance Advisors Investor Relations in 2024 through the acquisition of irlabs, which she joined in 2022.

Rica combines technical expertise with a passion for creativity, specializing in both organic and paid media strategies that drive measurable success across various industries. Rica’s creative reels have earned recognition, including advertising credits from a TikTok contest.

With her expertise in email marketing and website management, Rica drives improved engagement and visibility for clients. Rica produces high-quality corporate videos and designs marketing materials, ensuring cohesive brand identities. Rica’s blend of technical and creative skills makes her an invaluable asset in digital marketing and brand development.

Rica holds a BS in Information Technology with a minor in Business Administration degree from Fairleigh Dickinson University and holds a Yellow Belt Six Sigma Certification.