Paulina joined Alliance Advisors Investor Relations in 2024 through the acquisition of irlabs, which she joined in 2022.

Paulina is a creative marketing professional who brings over 15 years of marketing and graphic design experience. She began her career in market research and pivoted to digital marketing to pursue her passions for design and writing. While her experience spans all aspects of marketing, her specialty is graphic design and brand development.

Paulina’s skills include brand conceptualization and implementation, including logo design, email and social media marketing, website design, graphic design and video marketing. Paulina has experience with data analysis, SEM/SEO, copywriting, internal communications and investor marketing. Paulina has worked with companies in various industries including tech, HR, mining, healthcare, aviation, financial services and industrial, among many others.

Paulina holds a BA in English from the University of Toronto and has a postgraduate certificate in book & magazine publishing from Centennial College.