Rica is a systems‑minded digital marketer who blends technical precision with creative storytelling, bringing more than six years of experience across organic and paid channels. She focuses on building media strategies and workflows that translate ideas into measurable engagement and visibility for brands, particularly in fast‑moving, high‑stake environments.
At Alliance Advisors IR, she supports integrated marketing operations across the Investor Relations division, executing campaigns and communications across social, email, web, and other digital channels. Rica coordinates brief‑to‑launch workflows, oversees key marketing and automation platforms, and maintains calendars and tracking documents that give stakeholders clear visibility into timelines and dependencies.
Her previous experience includes digital marketing and SEO consulting for organizations such as Sooof EV Canada and Theorema Systems, where she led site launches, marketing automation, and SEO operations, as well as serving as Digital Strategist & Content Creator at KIMBO Design, coordinating content operations and paid campaigns across multiple clients and industries.
Rica holds a Bachelor of Science in Information Technology with a minor in Business Administration from Fairleigh Dickinson University and a Yellow Belt Six Sigma Certification, which supports her structured, systems‑driven approach to process improvement in marketing operations.