Keaton joined Alliance Advisors Investor Relations in 2024 through the acquisition of irlabs, which he joined in 2021.

Previously, Keaton was a Public Affairs Summer Student at the Ontario Securities Commission where he produced media reports, researched background information for media inquiries, proofread documents such as the OSC’s annual report and prepared social media strategies for events, among other things.

Keaton holds a BA in Political Science with a minor in Writing Studies from Western University and a postgraduate certificate in public relations from Humber College. Keaton has passed Level I of the CFA Program and has earned the Canadian Securities Course credential as well as the CFA Institute’s Certificate in ESG Investing.