Joyce joined Alliance Advisors Investor Relations in 2024 through the acquisition of irlabs, which she joined in 2023.

Joyce is specialized in integrated marketing strategies, content development and brand storytelling. Prior to joining irlabs, she made her mark as a freelance writer and held key roles in communications at various non-profit organizations. Joyce’s passion for storytelling drives her commitment to helping brands build strong connections with their communities.

Joyce holds a BA in English and Sociology from the University of Toronto.