Fatema joined Alliance Advisors Investor Relations in 2024 through the acquisition of irlabs, which she joined in 2022.

Fatema brings close to two decades of experience in public relations, communications and marketing. She has managed brands such as Accenture, Fujitsu PC, Netgear, Atlantis Hotels-Dubai and many others. Before joining irlabs she was managing B2B clients in the cannabis and psychedelics space. Fatema enjoys building brands and creatively sharing branded stories with their audiences. Fatema is known for her strategic and creative approach towards communications.

Fatema holds an MBA in Communications and Public Relations from Limkokwing University of Creative Technology.