Soheila joined Alliance Advisors Investor Relations in 2024 through the acquisition of irlabs, which she joined in 2023.

Soheila has a passion for user experience and graphic design and has taken her knowledge of user-centred approaches and applied it to her marketing work. She has worked with Canadian companies to rebrand their image to better deliver the company’s values, missions, and resources to their desired target audience. In addition, she has extensive graphic design experience which has aided her in work such as promotional posters, iOS applications, and freelance graphic design work.

Soheila holds a BA in Interactive Arts and Technology with a concentration in Design, from Simon Fraser University.