The Situation

Each January J.P. Morgan kicks off the year for healthcare investment professionals and executives alike by hosting its annual investor conference in San Francisco. This has become a “must attend” event for participants in all healthcare sub-sectors. While the conference itself has an estimated 6,000 registrants, the event draws nearly 15,000 people for four days of intensive networking and marketing by corporate management teams, vendors and every investment banking firm with healthcare expertise. The coveted conference presentation slots generally are limited to investment banking clients or companies under coverage by J.P. Morgan. In more recent years, the bank’s dealings with small, emerging companies has declined dramatically, leaving most of Alliance Advisors Investor Relations’ small-cap clients out of the conference itself. Our challenge has been to leverage this large, global audience of industry professionals to the benefit of our healthcare clients.

Solution

Over the years, Alliance Advisors Investor Relations has refined and expanded an off-site 1×1 offering for clients, which involves procuring meeting space in a hotel within easy walking distance of the conference site. We began this initiative in 2002 by planning and hosting a group dinner for a single client that Alliance Advisors Investor Relations now procuring a full floor of a hotel and hosting approximately 350 one-on-one meetings during the course of the conference. The implementation of this strategy is a formidable task anchored by extensive targeting, high-level outreach, communication and organization, and involves every member of our team’s healthcare franchise for the better part of two months.

Results

In addition to the results below, each of our participating client companies benefitted from being part of the industry’s most prestigious investor gathering, including attending any number of evening receptions and networking events. Management’s time is utilized with utmost efficiency with meetings typically starting on the hour every hour, from early in the morning through dinner. We consistently receive high marks from clients as to the value of this initiative and the skill with which it is carried out.

Meetings

• 2024: 16 clients, 3½ days, ~320 meetings
• 2023: 18 clients, 3½ days, ~390 meetings
• 2022 (virtual): 12 clients, 4 days, ~120 meetings
• 2021: x1 initiative (virtual): 12 clients throughout January, 100+ meetings
• 2020: 21 clients, 3½ days, ~460 meetings
• 2019: 24 clients, 3 days, ~515 meetings
• 2019: 24 clients, 3 days, ~515 meetings
• 2018: 20 clients, 3 days, ~450 meetings
• 2017: 24 clients, 3½ days, ~540 meetings
• 2016: 25 clients, 3 days, ~460 meetings
• 2015: 20 clients, 3 days, ~350 meetings + 1 dinner
• 2014: 18 clients, 3 days, ~271 meetings + 2 dinners
• 2013: 25 clients, 4 days, ~375 meetings + 2 dinners
• 2012: 26 clients, 3 days, ~355 meetings + 1 dinner
• 2011: 24 clients, 4 days, ~310 meetings + 1 dinner
• 2010: 18 clients, 3 days, ~250 meetings + 1 dinner
• 2009: 20 clients, 3 days, ~260 meetings + 2 dinners
• 2008: 26 clients, 3 days, ~350 meetings + 2 dinners
• 2007: 18 clients, 3 days, ~170 meetings + 3 dinners
• 2006: 17 clients, 3 days, ~110 meetings + 3 dinners
• 2005: 6 clients, 3 days, ~40 meetings + 2 dinners